The B2B Marketing Benchmark for Pharma
Part 1
Data-led, expert-informed insights into the challenges and opportunities for B2B pharma marketers.
Welcome to the B2B Marketing Benchmark for Pharma Part 1
Your guide to navigating the evolving B2B pharmaceutical marketing landscape
Featuring expert insights, this report builds on sector-specific quantitative data to explore key challenges, opportunities and strategies to help marketers stand out.
Created in collaboration with management consultant Sujith Eramangalath, it aims to inspire marketers to be bolder and to provide an overview of how they compare to their peers and competitors.
This first part of B2B Marketing Benchmark for Pharma highlights the biggest hurdles in pharma marketing and the role of creativity in the industry.
Don’t miss this essential resource - download your copy today!
Part 1 will focus on...
Common roadblocks
Pharma B2B marketers face a variety of obstacles, with tight budgets by far the biggest challenge. But that’s not all; in this chapter, we explore the steps pharma marketing teams are taking to measure ROI more effectively, build brand awareness and navigate category competitiveness.
Creativity
Is pharma marketing creative enough? Pharma doesn’t have to mean boring – far from it.
Here, we highlight the importance of creativity in a highly regulated landscape and explore the strategies that bring together creativity and compliance to ensure brand differentiation.
What to expect from Part 2...
Stay tuned for Part 2 of the report, in which we'll cover the most effective channels for audience engagement and what exciting marketing opportunities marketers are planning to capitalise on - coming soon!
Channels that lead the way
Certain channels dominate the pharma marketing landscape, but the winds of change are blowing. Digital platforms, already a key part of the mix, are poised to gain even more traction in the coming year.
Diverse priorities drive strategy
While brand-building remains central to boosting awareness, lead generation and thought leadership are also rising in prominence. Looking ahead, pharma B2B marketers are showing strong enthusiasm for integrating AI tools into their strategies, leveraging innovation to meet their goals and shape the future of the industry.
About BDB - creators of the B2B Marketing Benchmark for Pharma
We're an integrated marketing agency that empowers global B2B brands in the ingredients and advanced materials markets to achieve more impactful communications. With over 35 years of B2B expertise, we’re dedicated to providing fresh insights and actionable strategies that reflect the ever-evolving marketing landscape. By creating this report, we aim to help B2B marketing and communications professionals in the pharma sector navigate challenges and achieve their goals.